Terms of Service

Effective date: January 1, 2026 Last updated: January 1, 2026

These Terms of Service (the "Terms") are a binding agreement between VR Data Experts Inc., an Ontario corporation doing business as Bixora ("Bixora", "we", "us"), and the business that requests, is granted, or uses access to the Bixora platform ("Customer", "you"). By requesting access, accepting an invitation, signing in, or using the Services, you agree to these Terms on behalf of the business you represent and confirm you have authority to bind it. If you do not agree, do not use the Services.

The Services are offered to businesses only. They are not offered to consumers or to individuals acting for personal, family or household purposes.

1. Definitions

• Services — the Bixora web platform, portal, tracking scripts, tracking numbers, integrations, reports, emails, support and all related features, including features we add later.
• Customer Data — data you or your users provide to the Services, data we collect from your connected accounts and systems, and data generated from calls and form submissions that reach the Services through your tracking numbers or tracking script (including recordings, transcripts, and the grades, reasons and outcomes attached to them).
• Connected Accounts — third-party accounts you link to the Services, such as Google Ads, Meta, Microsoft Advertising, Google Tag Manager, your website, and your phone system.
• Outcome Signals — information the Services send to an advertising platform about which leads met the criteria you defined, in the platform's supported format.
• Order — the plan, credit purchase, trial or other commercial terms you accept in the portal, by email, or in a signed document.
• Users — people you authorize to use your Bixora account.

2. Access to the Services

2.1 Invite-only accounts. Bixora accounts are created by Bixora after reviewing an access request. We may accept or decline any request, and may close any account that was created without our review.

2.2 Your account. You are responsible for everything done under your account and by your Users, for keeping credentials confidential, and for telling us promptly at marketing@bixora.ai if you suspect unauthorized access. You must give accurate information and keep it current.

2.3 Users. You may add Users from your organization or your agency. You are responsible for their compliance with these Terms and must remove Users who leave.

2.4 Agencies. If you use the Services on behalf of your own clients, you confirm you have each client's authority to connect their accounts and process their data, and you are responsible to us for each client's use as if it were your own.

3. What the Services do

3.1 Attribution and tracking. The Services provide tracking numbers and a website script that link calls and form submissions to the advertising that produced them.

3.2 Call handling. Tracking numbers forward to phone numbers you designate. Calls to tracking numbers may be recorded and transcribed. See Section 6.

3.3 Grading. The Services review calls and form submissions against criteria you define and assign a grade, a short reason, and a quality tier. Grading is automated, may be wrong, and is provided to inform your judgment, not replace it. You may flag a grade or set an outcome; doing so may adjust future grading.

3.4 Outcome Signals. With your authorization, the Services send Outcome Signals to your Connected Accounts. The advertising platform — not Bixora — decides how, whether and when to use them. Bixora does not control any platform's bidding, delivery, pricing, policies or results.

3.5 AI-answer visibility. The Services may query third-party AI assistants and search engines to estimate whether your business is mentioned for selected questions. These results are point-in-time estimates based on third-party systems we do not control.

3.6 Campaigns, landing pages, recommendations. Where the Services draft campaigns, pages, content or recommendations, they are drafts and suggestions. Nothing is published, activated or spent without an action by you or your authorized Users, or without your written instruction to Bixora. You are responsible for reviewing anything before it goes live.

3.7 Changes. We may change, add or remove features. We will give reasonable notice of changes that materially reduce core functionality of a paid plan.

4. Your responsibilities

You agree that you will:

• (a) have the legal right to connect each Connected Account and to authorize Bixora's access to it, and comply with each platform's terms, including Google Ads, Meta and Microsoft Advertising policies;
• (b) comply with all laws that apply to your advertising, your calls, your website, and the personal information you collect, including consumer protection, advertising, privacy, telemarketing and call-recording laws;
• (c) provide the notices and obtain the consents required for call recording and transcription as described in Section 6 and our Call Recording & Communications Policy;
• (d) publish a privacy notice on your website that covers tracking, call recording, and sharing with service providers such as Bixora and advertising platforms;
• (e) define your lead criteria honestly and use Outcome Signals only to reflect genuine business outcomes;
• (f) not use the Services for any purpose or industry that is illegal where you operate, or that is prohibited by our Acceptable Use Policy;
• (g) keep your forward-to numbers, website and Connected Accounts accurate and working.

5. Connected Accounts and third-party platforms

5.1 Partner access. You grant Bixora the access required to read, and where you authorize it, write to your Connected Accounts. You may revoke access at any time in the third-party platform or by contacting us; some features will stop working when you do.

5.2 Third parties. Advertising platforms, telephony carriers, AI providers and other third parties are not under our control. We are not responsible for their availability, their decisions (including account suspensions, disapprovals, policy changes or how they treat Outcome Signals), their fees, or changes to their APIs. Your use of them is governed by their terms.

5.3 Ad spend. All advertising spend is billed by the advertising platform directly to you. Bixora does not pay, advance, control or refund advertising spend.

6. Calls, recording and telecommunications

6.1 Numbers. Tracking numbers are provisioned through our telephony providers and remain the property of Bixora or the provider. We may reassign or replace numbers, including after termination, and we do not guarantee any specific number, area code, or that a number will remain available.

6.2 Recording and transcription. Calls to tracking numbers may be recorded and transcribed so that the Services can grade them. You are solely responsible for determining whether the laws that apply to you and to your callers require notice or consent for recording, for providing that notice (for example, a recorded greeting or a disclosure on your website and in your ads), and for obtaining any required consent. We provide tools to help, such as an optional greeting; using them does not transfer this responsibility to us. Where you tell us recording is not permitted, we will disable it for your numbers, and grading will be limited accordingly.

6.3 Messaging. Any SMS, WhatsApp or other messaging feature is subject to the applicable carrier and platform rules, sender registration requirements, and consent laws. You are responsible for consent, opt-outs, and message content.

6.4 Emergency services. Tracking numbers are not intended for emergency calls and may not support them.

6.5 Carrier and regulatory changes. Telephony is regulated. We may suspend or modify numbers or features to comply with carrier, regulatory or registration requirements.

7. Fees, credits and billing

7.1 Plans and credits. Fees are set out in your Order and in the portal. Usage-based features are billed by deducting credits from your prepaid balance at the rates shown in the portal at the time of use. Rates may change with notice; a change does not affect credits already deducted.

7.2 Payment. You authorize us and our payment processor to charge your payment method for plan fees, credit purchases, and auto-reload amounts you enable. Fees are in the currency shown and exclude taxes; you are responsible for applicable taxes other than taxes on our income.

7.3 Credits are prepaid and non-refundable. Credits have no cash value, cannot be transferred, expire twelve (12) months after purchase unless the Order says otherwise, and are not refunded on termination except where the law requires or Section 7.6 applies.

7.4 Low balance and suspension. If your balance reaches zero or a payment fails, we may pause usage-based features, then suspend the account after a grace period shown in the portal. Suspension does not end your obligations or stop plan fees from accruing.

7.5 Disputes. Tell us about a billing dispute within thirty (30) days of the charge. Undisputed amounts remain payable. Chargebacks made without first contacting us may result in suspension.

7.6 Our error. If we charge you in error, we will correct it and refund the difference.

7.7 Trials. Trials may be limited, changed or ended at any time. Unless stated otherwise, a trial converts to the plan in your Order only when you confirm it.

8. Term, suspension and termination

8.1 Term. These Terms start when you first access the Services and continue until terminated.

8.2 By you. You may stop using the Services at any time and may ask us to close your account. Plan fees already paid for the current period are not refunded. Prepaid credits are governed by Section 7.3.

8.3 By us. We may suspend or terminate your access immediately if you breach these Terms or the Acceptable Use Policy, if your use creates legal, security or reputational risk, if a platform or carrier requires it, if we cannot verify your identity or authority, or on thirty (30) days' notice for any reason.

8.4 Effect. On termination we will disconnect Connected Accounts, release or reassign tracking numbers, and stop sending Outcome Signals. You should update your ads and website before termination so calls and forms are not lost. Sections that by their nature should survive (including fees owed, data terms, disclaimers, limitations, indemnities and governing law) survive.

8.5 Data after termination. You may export your data from the portal before termination. We will delete or de-identify Customer Data within ninety (90) days after termination, except backups (deleted on their normal cycle), records we must keep by law, and aggregated or de-identified data.

9. Customer Data and intellectual property

9.1 Your data. You own Customer Data. You grant us a worldwide, non-exclusive licence to host, copy, process, transmit, display and modify Customer Data as needed to provide, secure, support and improve the Services, to comply with law, and as otherwise permitted in our Privacy Policy and Data Processing Addendum.

9.2 Personal information. To the extent Customer Data includes personal information about your callers, leads or users, you are the party responsible for it and we process it on your behalf under the Data Processing Addendum. You are responsible for having a lawful basis to collect it and share it with us and with the advertising platforms you connect.

9.3 Usage data and improvement. We may collect and use technical, usage and performance data, and may create aggregated or de-identified data from Customer Data, to operate, secure, benchmark and improve the Services. Aggregated or de-identified data will not identify you, your users, or your callers.

9.4 Feedback. If you give us suggestions, we may use them without obligation.

9.5 Our property. The Services, our software, models, prompts, grading approaches, scripts, designs, documentation, and all improvements are owned by Bixora or its licensors. You receive only the right to use the Services during the term under these Terms. You will not copy, modify, reverse engineer, scrape, resell, sublicense, benchmark for publication, or build a competing product using the Services or non-public information about how they work.

9.6 Trademarks. "Bixora" and our logos are our trademarks. You may not use them without written permission, except to say truthfully that you use the Services.

10. Confidentiality

Each party will protect the other's non-public information with reasonable care, use it only for the purposes of these Terms, and not disclose it except to people who need it and are bound by confidentiality, or as required by law after notice where lawful. This does not apply to information that is public, already known, independently developed, or lawfully received from a third party.

11. Security

We use administrative, technical and physical safeguards appropriate to the Services, including encryption in transit, access controls, per-customer data isolation, and logging. No system is perfectly secure, and you are responsible for your own credentials, devices, networks and Users. Our Responsible Disclosure Policy explains how to report a vulnerability.

12. No guarantee of results

The Services are tools that provide information to advertising platforms and to you. Advertising results depend on your market, your budget, your website, your team, your offer, competition, the platforms' own systems, and factors outside anyone's control. Bixora does not promise, guarantee or warrant any particular number of leads, lead quality, cost per lead, return on ad spend, ranking, AI-assistant mention, revenue, or other outcome, and no such promise is implied by any description, illustration, example, case study, estimate, score, projection or statement by our staff. Any figures in our materials are illustrative unless expressly stated to be a specific customer's actual results. You use the Services and act on their output at your own discretion and risk.

13. Disclaimers

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICES, ALL CONTENT AND ALL OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE". TO THE FULLEST EXTENT PERMITTED BY LAW, BIXORA DISCLAIMS ALL WARRANTIES AND CONDITIONS, EXPRESS, IMPLIED OR STATUTORY, INCLUDING MERCHANTABILITY, MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WITHOUT LIMITING THE ABOVE, BIXORA DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE; THAT GRADES, TRANSCRIPTS, SCORES, ATTRIBUTION OR RECOMMENDATIONS WILL BE ACCURATE OR COMPLETE; THAT OUTCOME SIGNALS WILL BE ACCEPTED OR USED BY ANY PLATFORM; OR THAT ANY THIRD-PARTY SERVICE WILL REMAIN AVAILABLE. AUTOMATED OUTPUT CAN CONTAIN ERRORS AND MUST BE REVIEWED BY YOU BEFORE YOU RELY ON IT.

14. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW:

(a) BIXORA AND ITS DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, SUPPLIERS AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, ADVERTISING SPEND, OR ANTICIPATED SAVINGS, OR FOR THE COST OF SUBSTITUTE SERVICES, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, EVEN IF ADVISED OF THE POSSIBILITY;

(b) BIXORA'S TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE FEES YOU PAID TO BIXORA IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED CANADIAN DOLLARS (CAD $100), WHICHEVER IS GREATER;

(c) BIXORA IS NOT LIABLE FOR ANY ACT, OMISSION, DECISION, OUTAGE, SUSPENSION, POLICY OR CHARGE OF ANY ADVERTISING PLATFORM, CARRIER, AI PROVIDER OR OTHER THIRD PARTY, OR FOR YOUR OR YOUR USERS' FAILURE TO COMPLY WITH LAW, INCLUDING CALL-RECORDING AND PRIVACY LAW.

These limits apply together and reflect the allocation of risk on which the fees are based. Some laws do not allow certain exclusions; in that case the exclusions apply to the extent permitted. Nothing in these Terms limits liability that cannot be limited by law.

15. Indemnity

You will defend, indemnify and hold harmless Bixora and its affiliates, directors, officers, employees and contractors from and against all claims, losses, damages, penalties, fines, costs and expenses (including reasonable legal fees) arising out of or relating to: (a) Customer Data or the calls, forms, ads, websites or businesses it relates to; (b) your or your Users' breach of these Terms, the Acceptable Use Policy or law, including call-recording, telemarketing, privacy and advertising law; (c) your Connected Accounts or your relationship with any platform, carrier or your own clients; (d) any product or service you advertise or sell. We will notify you of a claim, let you control the defence (with our reasonable cooperation, at your expense), and may participate with our own counsel. You will not settle a claim in a way that admits fault on our behalf or imposes obligations on us without our written consent.

16. Governing law and disputes

16.1 Law. These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable there, without regard to conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

16.2 Informal resolution. Before starting any proceeding, a party must send a written description of the dispute to marketing@bixora.ai (or to your account email) and the parties will try in good faith to resolve it within thirty (30) days.

16.3 Arbitration. Any dispute not resolved informally will be finally resolved by binding arbitration administered by the ADR Institute of Canada under its Arbitration Rules, by a single arbitrator, seated in Toronto, Ontario, conducted in English, with the arbitrator's decision enforceable in any court of competent jurisdiction. Either party may instead seek injunctive or equitable relief in court to protect intellectual property or confidential information, and Bixora may bring a claim in court to collect unpaid fees.

16.4 Individual basis. To the extent permitted by law, disputes will be resolved on an individual basis and not in a class, collective or representative proceeding.

16.5 Time limit. To the extent permitted by law, any claim must be started within one (1) year after it arose.

17. General

17.1 Changes to these Terms. We may update these Terms. We will post the new version with a new effective date and, for material changes, notify you by email or in the portal at least fifteen (15) days before they take effect. Continued use after the effective date is acceptance. If you do not agree, stop using the Services before that date.

17.2 Notices. Notices to Bixora go to marketing@bixora.ai. Notices to you go to your account email; you are responsible for keeping it current.

17.3 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including carrier or platform outages, internet failures, labour disputes, government action, or acts of God, except payment obligations.

17.4 Assignment. You may not assign these Terms without our written consent. We may assign them to an affiliate or in connection with a merger, acquisition or sale of assets.

17.5 Export and sanctions. You will not use the Services in violation of Canadian, U.S. or other applicable export-control or sanctions laws.

17.6 Independent contractors; no third-party beneficiaries. The parties are independent contractors. Except as stated in Section 15, there are no third-party beneficiaries.

17.7 Entire agreement; order of precedence. These Terms, your Order, the Acceptable Use Policy, the Privacy Policy, the Call Recording & Communications Policy and the Data Processing Addendum are the entire agreement and replace all prior discussions. If they conflict, a signed Order prevails, then these Terms, then the other policies.

17.8 Severability; waiver; interpretation. If a provision is unenforceable, it will be modified to the minimum extent needed and the rest remains in effect. A failure to enforce is not a waiver. "Including" means "including without limitation". Headings are for convenience only.

17.9 Language. These Terms are drafted in English. Les parties ont exigé que la présente convention et tous les documents connexes soient rédigés en anglais.

Contact: marketing@bixora.ai